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A serif font is a typeface that has small decorative lines or strokes, called serifs, attached to the ends of the main strokes of letters. These fonts are often seen as traditional, elegant, and professional, and are commonly used for body text in printed materials like books and newspapers because they are believed to improve readability in large blocks of text. Examples of serif fonts include Times New Roman, Garamond, and Georgia. A good rule of thumb is to stick to three brand fonts: a primary font, a secondary font, and an accent font. Your primary font will be the workhorse, used for most of your body text. The secondary font should complement the primary one and can be used for headings and subheadings.